Using merge tags allows you add personalized and dynamic content to your SmartrMail emails. The information for merge tags is imported from data in your email lists and e-commerce store. 

Please note that some of the merge tags are only available for specific emails and/or fields. 

Here is a list of all the merge tags available to you:

For use anywhere.

{{name}} or {{first_name}} 

Inserts your subscriber's first name if available in your list data. 

{{last_name}}

Inserts your subscriber's last name if available in your list data. 

{{full_name}} 

Inserts your subscriber's full name if available in your list data. 

{{email}} 

Inserts your subscriber's email address.

For use in Product Recommendation and Abandoned Cart emails only

{{first_product}}

Displays the first product shown in your email.

For use only in the product button field on all emails

{price} 

Inserts the listed price of your product. For use in the button field only

{price_vat} 

If you have the wholesale price set to default you can use this tag to apply the after-tax price on the product (use {price} to ignore this rate and show the default price). For use in the button field only.  Learn more about tax rates in SmartrMail here.

Click here for Custom HTML merging tags


Notes: 

  • When you use the {{first_product}} tag in a test email, the recommended product included in the title may not be in the email itself - this does not happen during the real campaign. 
  • Any missing field will simply appear blank in SmartrMail
    i.e: Hey {{name}} !     will become      Hey  !

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