Skip to main content
All CollectionsEmail AutomationAutomation How-Tos
How to Automate a Review Email with Automations
How to Automate a Review Email with Automations

Learn how to automate an email asking for reviews

Written by Peter Connolly
Updated over a week ago


Getting reviews on your products builds up social proof and ultimately leads to more sales for your store. With Automations you can setup an email asking for a review after a customer purchases a product.
While you can add a review email in your Thank You Email Series as a subsequent email, this doc walks through the steps how to do it in a separate automation for simplicity.

Step 1: Navigate to Automations and Create a New Automation

To get started creating an automation navigate to the Automations page. Click the New Automation button.

Next give your Automation a name.

Step 2: Configure your Trigger Settings

For a thank you series you'll want to create an order-triggered automation. Choose the trigger setting Whenever someone places an order

You can then decide whether to trigger your flow every time an order is placed or only the first time an order is placed.

Typically you'd choose Every order placed, however if you're selling something that gets repurchased then you likely want to set Only the first order place.

Step 3: Add a Time Delay

Before we add an email, we will schedule it by using a Time Delay.

Time delays add a delay between actions in your automation. To add a Time Delay, drag it into your automation.

From there set the time you'd like to delay the next action until. Typically you'd want to wait until your customer has likely received their order and had time to enjoy it.

Step 4: Add an Email

Now that you've placed a time delay you can add an email to your automation by dragging it under the time delay.

Once you drag your email into the automation. You can give it a name for your own records and a subject line. Then click Compose Email to design your email.

You'll be directed to our email composer where you can add content and create your campaign.

In this campaign you'll want to place a Smart Product block and choose the Product Feed Last Product Purchased.

For the button, link to the Review section

The Review section will be an anchor link to the section of your product page where reviews are.

For Shopify stores: #shopify-product-reviews
For BigCommerce, WooCommerce and Prestashop stores: #reviews

If you're using another review app or custom theme these anchor links might change. You can edit the anchor on the Settings page under the Products tab.

For Maropost (Neto) stores this will link to the dedicated review page that follows this path:{SKU}

Example Email

Once you're done, click Enable and you'll be directed back to your automation in progress.

Step 5: Enable Automation

Now that all your emails are in place. Click Enable at the top right of the screen. You'll be promoted to confirm that you'd like to enable your review automation.

That's it. You're done! Congrats on creating your review email with SmartrMail πŸŽ‰

Did this answer your question?