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Can I send using a free email address like Gmail?
Can I send using a free email address like Gmail?

Learn why using free email addresses to send emails lowers your deliverability

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Written by Peter Connolly
Updated over 4 years ago

Most inbox service providers like Gmail, Hotmail and Yahoo offer free email addresses that you may be currently using with your online store.

Unfortunately, as these email addresses don't match your store domain your subscribers may not be able to verify that the email came from you or may find it unprofessional. Many inbox providers like Yahoo have also published DMARC policies that tell other inboxes to reject your email if it sends from another email app like SmartrMail, Mailchimp and all others.


Therefore, we strongly recommend that you create and use your own custom domain. This could be something like [email protected]. By setting this up you'll ensure your emails reach your customers, while also giving them a professional look that builds trust and ultimately gets you more sales.


If you don't have a business email setup for you will need to use a third-party email hosting service.


Here are a few that we recommend:

  • G Suite connects to the Gmail platform with emails for your custom domain for a small fee per user per month.

  • Zoho mail provides up to 10 free email accounts for your custom domain, with paid packages available.

Alternatively, it is possible that your domain host provider offers free email addresses with your current domain. You can contact them to find out, however we do recommend using one of the solutions above.

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