For every email sent from SmartrMail, we automatically track and attribute sales that your emails influence.
By default, your store is set to a last open attribution model. If a subscriber receives and opens an email within 5 days - the sale will be attributed to SmartrMail in your dashboard. Here are few more more technical details:
If multiple emails were sent within 5 days to the subscriber who made a purchase, we will attribute the sale to the email most recently opened.
Sales are only attributed to SmartrMail if the subscriber engaged with your email. If they didn't open the email the sale won't be attributed to us.
If you send an email more than 5 days ago, but the subscriber opens it within 5 days we won't attribute the sale to your email.
Why do we track conversions this way?
We do this because, according to Google, 85% of online shoppers start a purchase on one device and finish on another (for example, they'll open the email on a mobile device but then go to their desktop to make a purchase).
Other limitations with most e-commerce platforms also make this is the best way for us to track sales. Pixel tracking can be limiting if a subcriber opens an email on one device and makes a purchase on another. Adblockers can also block pixel tracking from working correctly.
These reasons make tracking conversions through a last-open attribution model the standard for email marketing in the industry.
Other options
If you're on Shopify you can also use our last-click attribution model. In this case, we'll only attribute the sale to SmartrMail if a customer click through your email and makes a purchase within the same session.
You can do this by navigating to the settings page:
Once on the settings page, select the last-click attribution model for Shopify
If you're not on Shopify and want to use a last-click attribution model, you can track sales generated by SmartrMail by using our handy Google Analytics Dashboard: https://analytics.google.com/analytics/web/template?uid=rzyb8KhSQtWltiouExo0NQ
All links generated by SmartrMail automatically append best-practice UTM tags. They are:
utm_source=smartrmail
utm_medium=email
utm_campaign={{campaigntype+date+campaignID}}
For more information, please refer to the following:
The campaigns types are:
Welcome - autorespondercampaign
Auto-product - autocampaign
Manual - manualcampaign
Automated flow - autofollowupcampaign
Abandoned cart - abandonedcartcampaign
The date format is DDMMYY
The campaign ID is the string of number appearing in the URL of your campaign's stats page
