Both lives and inboxes are getting fuller by the day, so it means a lot for your customers to subscribe to your emails. If you're generating traffic but not enough email signups, it's likely that your signup form is not visible or you're not making a meaningful offer.
To increase email signups try these tips:
- Move your signup form to a more visible area of your site
- Use a Pop up instead of a sign up form
- Offer a 10%+ discount for first time purchasers in exchange for an email address
- Include a free gift in first time purchases
- Offer free shipping for first time purchasers
- Make it clear what emails and offers your customers will receive in the future
- Spread the word through social media
- Rethink your copy, make customers feel like they're joining an exclusive club. Think outside the box!