Auto Google Analytics Tracking is a feature where SmartrMail will automatically add UTM parameters to your email campaigns to assist with tracking within your Google Analytics account.

By enabling this feature, you’ll also be able to get more out of your Google Analytics account. 

What are UTM Parameters?

UTM Parameters are tags added to the URL when someone clicks on a link. For example, when Auto Google Analytics Tracking is enabled, SmartrMail will add the following tags to the URL links in your email: 

utm_source=smartrmail

utm_medium=email

utm_campaign={{campaigntype+date}}

This format and type of UTM tags are optimised for Google Analytics tracking. Essentially, if someone clicks on a link with these tags to visit your site, Google Analytics will know that they were sent to your site from an email sent through SmartrMail. The final campaign tag will also tell Google Analytics which particular email sent them. The "{{campaigntype+date}}" will be replaced with the type of email (manual, auto product, etc) and the date the email was sent.

How Do I Enable/Disable Auto Google Analytics Tracking?

You can turn this feature on or off by heading to your Settings page, accessible from the drop down menu in the top right of your screen, and then selecting the ‘Tracking’ tab.

Further Information

You can learn more about how SmartrMail tracks your sales here.

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