Overview
The conditions below can be combined within a single Smart Segment by adding multiple rules. See our guide on how Smart Segments update for how often your segment's membership refreshes.
Campaign engagement
Has opened any emails in (# Days) — subscribers who have opened any number of emails within your set amount of days
Has not opened all emails in (# Days) — subscribers who have not opened all of your emails within your set amount of days. Combine with "Subscriber Added More Than (# Days) ago" to clean unengaged subscribers off your list.
Has clicked any emails in (# Days) — subscribers who have clicked on any number of emails within your set amount of days. Useful for identifying your most engaged subscribers before increasing sending frequency during sales holidays.
Has not clicked all emails in (# Days) — subscribers who have not clicked on any of your emails within your set amount of days
Has received any emails in (# Days) — subscribers who have received any type of email within your set amount of days
Has not received any emails in (# Days) — subscribers who have not received any emails of any kind in your set amount of days
Has clicked SMS in (# Days) — subscribers who have clicked on any number of SMS within your set amount of days
Has not clicked all SMS in (# Days) — subscribers who have not clicked on any of your SMS within your set amount of days
Has received any SMS in (# Days) — subscribers who have received any type of SMS within your set amount of days
Has not received any SMS in (# Days) — subscribers who have not received any SMS of any kind in your set amount of days
Campaigns
Has opened sent email campaign — subscribers who opened a specific email campaign
Has not opened sent email campaign — subscribers who didn't open a specific email campaign
Has clicked sent email campaign — subscribers who clicked in a specific email campaign
Has not clicked sent email campaign — subscribers who didn't click in a specific email campaign
Has received sent email campaign in (# Days) — subscribers who received a specific email campaign in a set number of days
Has not received sent email campaign in (# Days) — subscribers who didn't receive a specific email campaign in a set number of days
Has received sent SMS campaign — subscribers who received a specific SMS campaign
Has not received sent SMS campaign — subscribers who didn't receive a specific SMS campaign
Has clicked sent SMS campaign — subscribers who clicked in a specific SMS campaign
Has not clicked sent SMS campaign — subscribers who didn't click in a specific SMS campaign
Has received sent SMS campaign in (# Days) — subscribers who received a specific SMS campaign in a set number of days
Has not received sent SMS campaign in (# Days) — subscribers who didn't receive a specific SMS campaign in a set number of days
Subscription status
Subscribed to SMS
Subscribed to email
Purchase activity
Has ordered in (# Days) — subscribers who have purchased from your store within your set number of days
Has not ordered in (# Days) — subscribers who have not purchased from your store within your set number of days. Good for sending introductory offers to non-buyers, or automating a win-back campaign.
Orders (# Total) — subscribers who have purchased more or less than a specified number of times
Customer spend ($ Total) — subscribers who have spent more or less than a specified amount, total
Customer spend ($ Average) — subscribers who spend more or less than a specified amount, on average
Product specific purchase history
Has purchased product — subscribers who have purchased specific items. Useful for cross-selling other products post-purchase.
Has not purchased product — subscribers who have not purchased specific items
Has purchased any product — subscribers who have purchased any product from your store
Has not purchased any product — subscribers who have never purchased from your store
Has purchased product containing — subscribers who have purchased any product containing a particular word
Has not purchased product containing — subscribers who have not purchased products containing a particular word
Cart activity
Has abandoned any product — subscribers who have abandoned any cart over time
Has abandoned product — subscribers who have abandoned a specific product (or products) in their cart over time
Has abandoned from collection — subscribers who have abandoned products from a specific collection (or collections) in their cart over time
Important: SmartrMail doesn't consider whether an abandoned cart was later recovered. If an abandoned cart was created for a subscriber, they'll be included in this segment regardless of whether they went on to complete the purchase.
Date/Days added
Subscriber Added After Date — subscribers added to SmartrMail after a static date
Subscriber Added Before Date — subscribers added to SmartrMail before a static date
Subscriber Added (# Days) ago — subscribers added to SmartrMail more or less than a set number of days ago
Location
From Location — subscribers who are from a certain location
Not from Location — subscribers who are not from a certain location
Company
Confirmed as a general condition, available across platforms — it reads from the "Company" field on a customer's default address (populated from Shopify, PrestaShop, and other connected platforms' address data), not from Shopify's separate B2B Companies feature.
Company name is — subscribers with a particular company name
Company name is not — subscribers who do not have a particular company name
Company name contains — subscribers with a particular word in their company name
Company name does not contain — subscribers without a particular word in their company name
Company name is blank — subscribers with no company name on file
Company name is not blank — subscribers who do have a company name on file
Email contains — subscribers with a particular word or string of characters in their email address (e.g.
.gov)Email does not contain — subscribers without a particular word or string of characters in their email address
SMS
Phone number contains — subscribers with a particular country code
Phone number does not contain — subscribers without a particular country code
Custom property
With a Text field — segment based on an imported text value (is, is not, contains, etc.)
With a Number field — segment based on a number (is, more than, less than, etc.)
With a Date field — segment based on a date (date is, is before, is after, etc.)
With a Birthday date — segment based on a birthday (today, in X days, is month X, etc.)
Note: the Custom Property option only appears if at least one custom field has been manually imported into your SmartrMail account. See our guide on creating custom fields for how to set these up.
Shopify-only rules
Note: the following are only available for Shopify stores.
Tags
Tag is — subscribers marked with a specific tag in your Shopify store
Tag is not — subscribers not marked with a specific tag in your Shopify store
Vendor
Has purchased from vendor — subscribers who have purchased a product from a specific vendor
Has not purchased from vendor — subscribers who have not purchased a product from a specific vendor
Collections
Has purchased from collection — subscribers who have purchased from a specific collection in your store
Has not purchased from collection — subscribers who have not purchased from a specific collection in your store
Neto-only rules
Note: the following are only available for Neto stores. See Neto's own field definitions for more detail on these options.
Location
Post Code is between — subscribers living within specific postcode areas in Australia (numbers only)
Post Code isn't between — subscribers living outside specific postcode areas in Australia (numbers only)
Classifications
From Classification1 — subscribers under Classification1 (enter the classification's name, e.g. "VIP")
Not from Classification1 — subscribers not under Classification1
From Classification2 — subscribers under Classification2 (e.g. "Small Business")
Not from Classification2 — subscribers not under Classification2
User Groups
From User Group — subscribers under a specific User Group (enter the group's name, not its code, e.g. "Retail")
Not from User Group — subscribers not under this User Group
Web Status (choose one: Active, Inactive, or Blank)
Active — subscribers with personal websites enabled
Inactive — subscribers with personal websites disabled
Blank — subscribers with personal websites enabled, but no website provided
Account Manager is / is not — subscribers linked to, or not linked to, a specific account manager
Sales Channel is / is not — subscribers who purchased through a specific sales channel