Designing emails in SmartrMail is made easy with a selection of templates that automatically match your brand, plus professionally designed templates to give you an inspiring starting point. This article covers the basic terminology behind templates and Brand Kits.

You can create and edit templates on the Templates page.
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Templates give you a starting point when you create a new newsletter or automation. You can add blocks to arrange a template however you like, or add content that can be edited later when you actually create your emails.
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Templates you create yourself will appear first in the selector when you create a new newsletter or automation.
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Note: editing a template later won't affect automations that are already using it — those automations keep the version of the template they were built with.

Brand Kits are your brand styles that set defaults on your templates and emails — elements that should match your website, like your logo, colors, fonts, social links, and store address.
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When you first install SmartrMail, we automatically match your style to your website. This is a one-time match — if your website's design changes later, you'll want to update your Brand Kit manually to match. You might still want to tweak the initial match to better suit an email format.
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SmartrMail offers a selection of templates by default — these are the same templates available to everyone, regardless of Brand Kit, and are just starting points so you don't have to build an email from scratch.
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You're not locked into one Brand Kit per template — you can apply a different Brand Kit to any template at any time, with no restrictions.
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You can edit your initial style, or create new styles, on the Brand Kit page in the left-hand navigation. There's no limit on how many Brand Kits you can create.

When you're creating a template, automation, or email, you can edit each element individually.
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Important: unlike templates, changes made to a Brand Kit do affect all automations currently using that Brand Kit. This is the opposite of how template edits work — editing a template doesn't retroactively change automations already using it, but editing a Brand Kit does.
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