Conditional Splits split your automation in two distinct paths based on whether or not a subscriber is in a segment configured in the Conditional Split.
It's a useful way to tailor your email content based on a subscribers actions or data so you can send them the right message based on their customer journey.
For example you could add a split in your Welcome Series based on whether or not your email subscriber is a customer. You may want to incentivize non-customers to become first time buyers, while getting new customers to engage with your brand on socials.
Adding a Conditional Split
To add a split to your Automation, drag in into the position you'd like.
Configuring a Conditional Split
Currently this is whether or not a subscriber is in a segment, however more split types will be added in the future.
Split your automation by whether or not your subscriber is in a specific segment
Split your automation by whether or not your subscriber has placed an order (coming soon)
Split your automation by whether or not your subscriber has opened an email (coming soon)
To configure a split, simply choose an existing segment or create a new one at the bottom of the dropdown list. After you create a segment you'll be redirected back to your Automation.
Conditional splits will evaluate whether a subscriber is in a segment based on the available data at the time. Segments attached to conditional splits update every hour.