Overview
Brand Kits give you a place to set up consistent brand styling so we can tailor some of our popular templates to match your website. When you install the app, we automatically do this for you in the background — but you might want to tweak the result.
Here's a full video walkthrough:
To get started, go to the Brand Kit page, accessible on the left-hand side.
On the Main Brand Kit page, customizing your kit is broken down into three tabs: Header, Body, and Footer.
It's best to work through each of these one by one.
Designing the header section of your Brand Kit
View in browser
You can add a "view in browser" link to the top of all your emails by switching the toggle on. This link can be adjusted with font, background, and alignment settings.
Adding this link lets subscribers view your email as a webpage in their browser — helpful if they're having trouble viewing it in their inbox. If you add one, you'll also get options to customize its appearance.
If you decide to add one, you will also be presented with options to customize the link's appearance.
Adding your logo
Click the Choose file button and select the image of the logo you'd like to use.
SmartrMail retains your logo's image resolution but resizes images to approximately 600px wide. For best results, upload a 600px width logo. Supported formats: PNG, JPG, GIF.
Logo background color
Click the downward arrow in the logo box for more options.
You can customize the background around your logo with a solid color, or by uploading your own image.
Note: your logo links to your store's main page by default. To send it to a different page instead, change the URL in the link field.
Adding header links
Header links give subscribers a way to browse specific sections of your site. You can add up to 6 header links across all your emails in SmartrMail.
Click the blue Add Link button to add your first link, which will show options for font, size, and color.
Scroll down to the empty text fields to add the link text and URL — "Text" is what appears in the email (e.g. "T-Shirts"), and "URL" is the destination (e.g. www.mystore.com/tshirts).
You can add up to 5 additional links after your first.
Use the pencil and arrow icons to change or rearrange existing links, and the cross icon to remove one.
You can customize the appearance of these links by adjusting the following settings:
If after adding all your links you want to change or rearrange any, you can do so pencil and arrow icons respectively. You can also remove a link by clicking on the cross.
Adding a custom HTML header
If you have a custom HTML header you'd like to use, turn on the toggle to add it.
Important: adding your own custom HTML header will completely remove the default header and all the styling options you've added to it.
The body section
The settings under the Body tab let you customize the design of the text in the body of your emails.
Background
BG Color — changes the background color of your email body from the default white
Divider Lines Color — changes the divider line color from the default white
Text
Title Font — the font of your title text
Title Font Color — the color of your title text
Title Font Size — the size of your titles within the body
Body Font — the font of your body text
Body Font Color — the color of your body text
Body Line Height — the spacing between lines of body text
Link Color — the color of links in your emails
Buttons
Button Text — what your buttons say. To display a price, you can use the price merge tag
{price}— for example, "${price}"Button Font — the font of your button text
Button Font Size — the size of your button text
Button Text Color — the color of your button text
Button Color — the color of your buttons, from the default black
Button Radius — how curved the corners of your buttons are
Button Stroke — an optional outline for your buttons
Button Stroke Color — the color of that outline
Page background
Upload an image or set a background color for the background of your Brand Kit.
The footer section
Adding social links
Click the downward arrow on the Social Icons box to add links to your social networks. You'll be given options to customize their appearance:
BG Color — the color behind the social icons
Icon Style — the color style of the social icons
Icon Size — small or large icon sizes
Icon Space — the spacing between icons
Footer text
Customize the rest of your footer within the Footer Text box. You can customize the footer's background with a solid color, or upload your own image using the dropdown arrow on the right.
Important: in accordance with CAN-SPAM law and SmartrMail's Terms of Use, you must include a physical company address in your store's emails. You can add your own message alongside this in the Text section.
Additional footer customization options:
Unsubscribe — the text for the link people click to unsubscribe. Important: to comply with CAN-SPAM and SmartrMail's Terms of Use, you must include an unsubscribe link.
Preferences — the text for the link people click to adjust their email preferences
Font — the font of your footer text
Font Color — the color of your footer text
Font Size — the size of your footer text
Footer Align — the alignment of your footer text (social links always stay center-aligned)
Line Height — the spacing between lines of footer text
Logo — the option to remove SmartrMail's branding from your email footer
Adding a one-click opt-in
Turn on the One-click opt-in toggle to add a signup widget to the footer of your emails, letting recipients subscribe with a single click. You can customize:
Background color
Title and Title font (font, size, color)
Description and Description font (font, size, color)
Button text, Button font (font, size, color), Button radius, Button background color, and Button stroke
Success link — where subscribers are redirected after signing up
Adding a custom HTML footer
Click the dropdown arrow next to "Upload your own custom HTML" to add a custom HTML footer.
Important: adding your own custom HTML footer will completely remove the default footer and all the styling options you've added to it. Your custom HTML must include:
Unsubscribe link:
<a href="*|UNSUB|*">Unsubscribe</a>Preferences link:
<a href="*|UPDATE_PROFILE|*">Preferences</a>Physical address:
*|HTML:LIST_ADDRESS_HTML|*
These merge tags are required to comply with CAN-SPAM law and SmartrMail's Terms of Use.
Important: adding your own custom HTML footer will completely remove the default footer and all the styling options you've added to it.
Creating multiple Brand Kits
Once you've finished setting up your first Brand Kit, you can create additional ones — useful if you want different branding for different email lists or types of emails.
Click New Brand Kit to create an additional one. There's no limit to how many Brand Kits you can create.