Designing your email template is easy and lets you control how all the emails you send across SmartrMail appears. In this article, we'll show you how you can customize your email template.

To get started, first go to the Design page. You can access the Design page from the menu at the top of your screen on any page within SmartrMail.

On the Design page, you will find that customizing your email template is broken down into four different tabs: Header, Body, Buttons, and Footer.

When designing your template, it's best to work through each of these tabs one-by-one.

Designing the Header Section of your Template

The video below goes through the process of designing the header section of your email template. You can also read the instructions beneath if you'd like. 

Adding your Logo

The first option is to include an image of your logo in your template's header. You can do this by clicking on the 'Choose file' button and selecting the image of your logo you'd like to use. 

SmartrMail retains your logo's image resolution, but resizes images to approximately 600px wide. For best results, upload a 600px width logo at 300dpi. 

The following file formats are also supported: PNG, JPG, GIF.

  • Click the Choose file button
  • Upload a supported image file (.png, .jpg, .gif)

Logo Background Color

If you want, you can customize the background around where your logo appears. You can do this by choosing a solid color, or you can upload your own image by clicking on the drop down arrow on the right and uploading an image file.

Adding Header Links

Header Links provide a useful pathway for your subscribers to browse certain sections of your site. You can add up to 6 header links in all your emails across SmartrMail.

To add your first link, click on the blue 'Add Link' button. Additional options for the link's font, size, and color will then appear. You can continue to add the link by scrolling down to the empty text fields where you can add the link text and URL.

'Header Title' refers to the text of the link that will appear in your email (for example, 'T-Shirts'). 'Header URL' refers to destination that the link will send people (for example, 'www.mystore.com/tshirts'). 

You can customize the appearance of these links by adjusting the following settings:

You can then add up to an additional 5 links to your header. 

Finally, you can also add a 'View in Browser' link to your header. To do so, just click on the blue 'Add Link' button.

Adding this link allows your subscribers to view your email as a webpage in their web browser. This can be helpful if they're having trouble viewing your email in their inbox.

Adding a Custom HTML Header

If you have a custom HTML header you'd like to use, you can add it by clicking on the drop down arrow where it says 'Upload your own custom HTML'.

NOTE: Adding your own custom HTML header will completely remove the default header and all the styling options you've added to it.

Body & Buttons Sections

The video below goes through how you can customize the body and buttons sections of your email template. You can also read the instructions beneath if you'd like. 

The settings under the Body tab allow you to customize the design of the text in the body of your emails. 

  • Title Font allows you to change the font of the title text in your body.
  • Title Font Color allows you to customize the color of your title text.
  • Title Font Size refers to the size on your titles within the body of your emails.
  • Body Font allows you to change the font of the body text.
  • Body Font Color lets you change the color of the body text.
  • Body Line Height adjusts the space between the lines of text in your body.

The last two options let you change other aspects of your email body design. 

  • Body Background Color lets you change the background color of your email body from the default white.
  • Show Divider Lines lets you add thin horizontal lines between various blocks of content in your emails. If you enable this option, you can also change the color of these lines.

Customizing the Buttons

You can customize your buttons under the Buttons tab by adjusting the following settings:

  • Button Text lets you choose what you want your buttons to say. To have them display the price, you the price merge tag {price}. For example: "${price}".
  • Button Font lets you change the font of your button text.
  • Button Font Size adjusts the size of the button text.
  • Button Text Color adjusts the color of the button text.
  • Button Color lets you change the color of the buttons from the default black.
  • Button Radius changes how curved the corners of the buttons are.
  • Button Stoke lets you add an optional outline color to your buttons.

The Footer Section

The video below goes through how you can customize the footer section of your email template. You can also read the instructions beneath if you'd like. 

Adding Social Links

If you want, you can add links to your socials in the footer of your email template. To do this, click on the blue 'Add New Social' button. This will present you with options to add a new link.

Footer Background Color

If you want, you can customize your footer's background. You can do this by choosing a solid color, or you can upload your own image by clicking on the drop down arrow on the right and uploading an image file.

Footer Text

The 'Footer Text' section lets you customize the message if your email's footer. 

While you can add your own message here, in accordance with CAN-SPAM law and SmartrMail's Terms of Use, you must include a physical company address in your store's emails.  

You can further customize your email's footer with the following options:

  • Unsubscribe: Customize the text for the link people click to unsubscribe from your emails. Again, to comply with CAN-SPAM and SmartrMail's Terms of Use, you must include an unsubscribe link.
  • Preferences: Customize the text for the link people click to adjust their preferences for receiving emails from you. 
  • Footer Font lets you change the font of the text in your footer.
  • Footer Font Color lets you change the color of the text in your footer.
  • Footer Font Size adjusts the size of the text in your footer.
  • Footer Align changes the alignment of the text in your footer. Note that any social links you've added will always be center aligned.
  • Footer Line Height adjusts the spacing between the lines of text in your footer.
  • Logo gives the option of removing SmartrMail's branding from your email footer.

Adding a Custom HTML Footer

If you have a custom HTML footer you'd like to use, you can add it by clicking on the drop down arrow where it says 'Upload your own custom HTML'.

NOTE: Adding your own custom HTML header will completely remove the default footer and all the styling options you've added to it.

Creating Multiple Templates

Once you've finished designing you first email template, you have the option of creating additional templates. This can be useful if you want to use different templates for different email lists or types of emails. 

To create additional templates, click on the '+ add new template' button towards the top of the Design page.

This will give you the option of giving your new template and name and then let you start designing it.


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