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Frequency Tips for Automated Product Recommendation Emails
Frequency Tips for Automated Product Recommendation Emails

Frequency best practices for sending automated product recommendation emails

Nicolas Vibert avatar
Written by Nicolas Vibert
Updated over a week ago

Automated product emails are great for keeping your subscribers engaged with emails containing products relevant to them. However for most stores – your subscribers won't want product after product in their inbox every day. Follow these frequency guidelines when sending auto-product emails.

How to Calculate Average Time Between Purchases 

  • First calculate Average Purchase Frequency

Average Purchase Frequency =
Total Orders (365 days) / Number of Unique Customers (365 days)

  • Then calculate Average Time Between Purchases

Average Time Between Purchases =
365 days / Average Purchase Frequency


Remember to mix up your emails with regular email newsletters featuring content, new products, and sales.

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