No matter how great your products or content are, it won't matter if your emails don't land in inboxes and get opened by your customers.
If you've noticed your open rates have dropped off significantly, it's possible that your deliverability isn't as high as it once was. While there are many factors that can influence your deliverability, following these steps should fix any issues that might be the cause:
- Clean your list: An untidy list isn't good for anyone. You'll end up paying more for your email marketing, old emails can turn into SPAM traps, and your open rates will look terrible. Export your lists from SmartrMail and remove subscribers who don't engage with your emails. If you'd like a more detailed report let our team know.
- Stop over sending: Find the perfect balance with your email send frequency. Even opted-in customers will make SPAM complaints when you over send your emails. The more SPAM complaints you have on major email clients (i.e. Gmail, Yahoo), the more likely those services will deliver your campaigns straight to the spam folder. If you're sending more than twice per week, test lowering your send frequency for a month.
- Segment your list: Create a list of only active and engaged subscribers. If you want to maintain a high send frequency, only send to members of this list and lower your send frequency for inactive subscribers.
- Reach out to our support team: Even the best stores can do bad email marketing. If you've already followed all the steps above, let our team know and we can look further into the issue for you.