Smart Segmenting by Product purchased allows you to:
Manually send relevant new arrivals or restock alerts
Automate cross-sell and up-sell recommendations using auto followups
Segment customers by specific interests
Follow the steps in this article to create a segment of customers who have or haven't purchased specific products
Enter Smart Segments within the Profiles tab
2. Click the Create new Smart segment button
3. Name your segment
4. Choose All Subscribers to select all lists or choose the list you'd like to segment
5. In the Rules section choose one of the following rules
Has purchased product
Has not purchased product
6. Search and select the products you'd like to include in your segment
7. Click the Create Smart Segment button. Your segment will populate and be available under the Smart Segments tab.
7. Click your created segment to view your segmented subscribers
Note: Most segments will update within a minute, but larger lists can take up to 5 mins to populate.