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How to Automate a Repeat Purchase Thank You Email Series with Automations
How to Automate a Repeat Purchase Thank You Email Series with Automations

Learn how to send customers who make a second purchase a special thank you

Written by Peter Connolly
Updated over a week ago


Customers who purchase a second time from your store deserve a special thank you. Repeat customers are almost twice as likely to order again from your store compared to one-time customers and they're proven to spend twice as much. With Automations you can setup multiple emails to send to customers after they make their second purchase.

Step 1: Navigate to Automations and Create a New Automations

To get started creating an automation navigate to the Automations page. If you've been using SmartrMail before we launched our new automations you'll also need to navigate to the Automations tab. Click the New Automations button.

Next give your Automation a name.

Step 2: Configure your Trigger Settings

For this series you'll want to create a segment-triggered automation, choose the Trigger Setting: When someone places an order

On the left panel keep the setting Every order placed. Then add a filter by clicking the funnel at the top right of the trigger box.

Select the operator Lifetime orders (#). Then set the rule as more than 1

Step 3: Add an Email

For this series I'm going to trigger my first email immediately after subscribers make their order, so I'll place an email directly under the trigger.

Once you drag your email into the automation. You can give it a name for your own records and a subject line. Then click Compose to design your email.

You'll be directed to our email composer where you can add content and create your campaign. Once you're done, click Enable and you'll be directed back to your automation in progress.

The design of this email is up to you, but typically you simply want to thank your customer, acknowledge that they came back again and that they are valued.

Step 4: Add a Time Delay

Next, before we add another email, we will schedule it by using a Time Delay.

Time delays add a delay between actions in your automation. To add a Time Delay, drag it into your automation.

From there set the time you'd like to delay the next action until.

Step 5: Add another email

After the time delay is added we're now able to add another email. Again you can drag the email under your Time Delay. Once you've done that, design and enable your email.

Typically in this email you'd want to get customers to share their purchase on socials or leave you a public review

Step 6: Repeat steps 4 & 5 (Optional)

If you'd like to add another email to your series. Simply repeat steps 4 and 5 by placing another Time Delay and Email under your last Email placed.

Step 7: Enable Automation

Now that all your emails are in place. Click Enable at the top right of the screen. You'll be prompted to confirm that you'd like to enable your thank you series.

That's it. You're done! Congrats on creating your repeat customer thank you email series with SmartrMail πŸŽ‰

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