Overview

Customers who purchase a second time from your store deserve a special thank you. Repeat customers are almost twice as likely to order again from your store compared to one-time customers and they're proven to spend twice as much. With Automations you can setup multiple emails to send to customers after they make their second purchase.

Step 1: Navigate to Automations and Create a New Automations

To get started creating an automation navigate to the Automations page. If you've been using SmartrMail before we launched our new automations you'll also need to navigate to the Automations tab. Click the New Automations button.

Next give your Automation a name.

Step 2: Configure your Trigger Settings

For a win-back series you'll want to create a segment-triggered automation, choose the Trigger Setting: When someone joins a segment.


Select a segment from the dropdown on the lefthand side of the automation builder. You can select our pre-made segment Repeat Customers or create a new automation at the bottom of the dropdown

If you need to create a segment you want to add the rule

  • Orders (# Total) more than 1

After you select a segment, choose the rules for when subscribers join the segment. For a win-back series you want to choose When they first match as you'd like this email to send on the second time a customer purchases.

Step 3: Add an Email

For this win-back series I'm going to trigger my first email immediately after subscribers enter the segment, so I'll place an email directly under the trigger.

Once you drag your email into the automation. You can give it a name for your own records and a subject line. Then click Compose to design your email.

You'll be directed to our email composer where you can add content and create your campaign. Once you're done, click Enable and you'll be directed back to your automation in progress.

The design of this email is up to you, but typically in your first email you simply want to tell customers you miss them, remind them of your popular or new products, and offer a discount if possible.

Step 4: Add a Time Delay

Next before we add another email, we will schedule it by using a Time Delay.

Time delays add a delay between actions in your automation. To add a Time Delay, drag it into your automation.

From there set the time you'd like to delay the next action until.

Step 5: Add another email

After the time delay is added we're now able to add another email. Again you can drag the email under your Time Delay. Once you've done that, design and enable your email.

Typically in this email you'd want to get customers to share their purchase on socials or leave you a public review

Step 6: Repeat steps 4 & 5 (Optional)

If you'd like to add another email to your series. Simply repeat steps 4 and 5 by placing another Time Delay and Email under your last Email placed.

Step 7: Enable Automation

Now that all your emails are in place. Click Enable at the top right of the screen. You'll be promoted to confirm that you'd like to enable your welcome series.

That's it. You're done! Congrats on creating your repeat customer thank you email series with SmartrMail 🎉

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