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Create a Cart-Triggered Automation

Learn how to create a multi-step automation when a cart is abandoned

Written by Peter Connolly
Updated over a week ago


Cart-trigged automations trigger an email or a series of emails when a subscriber abandons a cart on your site. An abandoned series is the typical cart-triggered automation.

Subscribers can only receive a cart-triggered automation if they enter their during checkout. If they have previously unsubscribed they won't receive this automation.

Creating a Cart-Triggered Automation

To create a list-triggered flow, create a new automation and select the When subscriber abandons a cart option

You can also choose to exclude subscribers who are in another list or segment.

How a Cart-Triggered Automation Works

A cart-triggered automation will add subscribers to your automation whenever they have abandoned a cart on your site.

When a cart is considered abandoned depends on your e-commerce platform. Most will consider a cart abandoned if the products remain and the page is closed between 30 minutes to 1 hour. For Shopify and BigCommerce merchants, SmartrMail will receive the abandoned cart at this time and add the email to the automation instantly. For other store providers we will sync new abandoned carts every hour.

A subscriber will remain in the flow until they pass through all the steps to the exit, make a purchase, or remove the items in their cart. This is with the exception of subscribers who unsubscribe, bounce or change their subscription status on your connect platform (Shopify, BigCommerce etc)

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