What are the new Automated Flows

Automated flows are SmartrMail's new visual flow builder to create multi-step automations triggered from specific subscriber actions like joining a list or segment, placing an order, or abandoning a cart.

They're an easy way to send the right message to the right subscriber at a specific point in their customer journey. Sending personalized and relevant emails is proven to increase sales and your customers' perception of your brand, with workflows you can automate these emails without having to manually send newsletters every time.

Automated flows are available on all SmartrMail plans.

They are the new place for you to create

  • Abandoned cart emails
  • Welcome emails
  • Automated flows (legacy)

The benefits of our new Automated Flows compared to our current automations are:

  • Easily create multi-step flows triggered by certain subscriber actions (joining a list or segment, placing an order, abandoning a cart)
  • A visual builder where you can get an overview of your workflow and the customer journey
  • A drag&drop interface where you can quickly add multiple steps to each workflow
  • The ability to design emails and create segments directly within the workflow editor

For a visual overview, check out the video below.

All other automations are going be deprecated

Now that you have access to our new Automated Flows, you're no longer able to create old automations like abandoned carts, welcome emails, and legacy automated flows.

In two months time, all your existing automations here will be migrated to our new Automated Flows. However you can do this yourself by clicking the Migrate Now button you see on each Automation page.

From that point onwards, you'll have another two months to view your old automations so you can see the stats before these legacy automations are completely removed from SmartrMail.

What happens when you migrate an automation?

When you click the Migrate Now button, we'll copy all your automations into workflows. Your email content will be copied into an Email action and you'll have a Time Delay before the email if your email was scheduled to send after a certain time.

Your time delay will be in hours. So if you had your automation set to send after 7 days, the time delay would be 168 hours.

Your new workflow will be turned on, while your old ones will be turned off.

Your legacy automations still accessible incase you need to view the stats or make design tweaks to your new campaigns.

Important: Reporting stats will start from 0 on the series, but you’ll still have access to the stats from your old automations until April 2021.

Starting the migration

To start the migration simply click the Migrate Now button on any automations page.


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