With cart abandonment rates averaging approximately 68%, following up with your customers to remind them to purchase the items they're leaving behind can instantly boost your sales. SmartrMail allows you to send multiple follow up emails when a customer abandons their cart on your site. You can also split your series between customers and non-customers through conditional split actions.
- If you're currently sending abandoned cart emails outside of SmartrMail, remember to turn these off so customers don't receive redundant messages
- Abandoned Cart emails will only be sent to customers who have signed into your store OR have entered their email during the checkout process
- If a customer has previously unsubscribed from email marketing from your store, a message will not be sent
Step 1: Navigate to Workflows and Create a New Workflow
To get started creating a flow navigate to the Automations page, if you've installed SmartrMail prior to the launch of workflows you'll need to navigate to the Workflows tab. Click the New Workflow button.
Next give your Workflow a name.
Step 2: Configure your Trigger Settings
For an abandoned cart series you'll want to create a cart-triggered flow, create a new flow and then optionally choose whether or not you'd like to exclude any lists or segments from this flow.
Step 3: Add an Email
For this abandoned cart series I'm going to trigger my first email immediately after subscribers join my list, so I'll place an email directly under the trigger. However if I wanted to add a delay before sending my email I would add a Time Delay.
Depending on your e-commerce provider (Shopify, BigCommerce, Neto) a delay will be automatically added. For example a Neto cart is only considered abandoned after its left for 1 hour.
Once you drag your email into the flow. You can give it a name for your own records and a subject line. Then click Edit to design your email.
You'll be directed to our email composer where you can add content and create your campaign. Once you're done, click Enable and you'll be directed back to your workflow in progress.
The design of this email is up to you, but typically in your first email you simply want to thank your new subscribers for signing up.
Step 4: Add a Time Delay
Next before we add another email, we will schedule it by using a Time Delay.
Time delays add a delay between actions in your workflow. To add a Time Delay, drag it into your flow.
From there set the time you'd like to delay the next action until.
Step 5: Add another email
After the time delay is added we're now able to add another email. Again you can drag the email under your Time Delay. Once you've done that, design and enable your email.
Step 6: Repeat steps 4 & 5 (Optional)
If you'd like to add another email to your series. Simply repeat steps 4 and 5 by placing another Time Delay and Email under your last Email placed.
Step 7: Enable Workflow
Now that all your emails are in place. Click Enable at the top right of the screen. You'll be promoted to confirm that you'd like to enable your welcome series.
That's it. You're done! Congrats on creating your abandoned cart series with SmartrMail 🎉