Win-back series are a great way to win back customers who have purchased from your store previously before but haven't purchased in a long time. With Workflows you can setup multiple emails in this series.
Follow the steps below to create a welcome series for your store.
Step 1: Navigate to Workflows and Create a New Workflow
To get started creating a flow navigate to the Automations page and the Workflows (Beta) tab. Click the New Workflow button.
Next give your Automated flow a name.
Step 2: Configure your Trigger Settings
For a win-back series you'll want to create a segment-triggered flow, create a new flow and then select a segment from the dropdown on the lefthand side of the flow editor. You can select our pre-made segment At-Risk Subscribers or create a new segment at the bottom of the dropdown
If you need to create a segment you want to add the rules
- Has ordered more then 0 times
- Has not ordered in more than 365 days*
*The amount of days is dependent on when you think its been too long since a customer placed another order. For groceries that may be a week, for a new car that might be several years.
After you select a segment, choose the rules for when subscribers join the segment. For a win-back series you want to choose Whenever rules match as you'd like this email to send every time your customers haven't purchased in awhile.
Once you select a smart segment and save, you can no longer change the list that triggers the flow.
Step 3: Add an Email
For this win-back series I'm going to trigger my first email immediately after subscribers enter the segment, so I'll place an email directly under the trigger.
Once you drag your email into the flow. You can give it a name for your own records and a subject line. Then click Edit to design your email.
You'll be directed to our email composer where you can add content and create your campaign. Once you're done, click Enable and you'll be directed back to your workflow in progress.
The design of this email is up to you, but typically in your first email you simply want to tell customers you miss them, remind them of your popular or new products, and offer a discount if possible.
Step 4: Add a Time Delay
Next before we add another email, we will schedule it by using a Time Delay.
Time delays add a delay between actions in your workflow. To add a Time Delay, drag it into your flow.
From there set the time you'd like to delay the next action until.
Step 5: Add another email
After the time delay is added we're now able to add another email. Again you can drag the email under your Time Delay. Once you've done that, design and enable your email.
Typically in this email you'd want to offer a bigger discount as a last chance effort to win your customer back.
Step 6: Repeat steps 4 & 5 (Optional)
If you'd like to add another email to your series. Simply repeat steps 4 and 5 by placing another Time Delay and Email under your last Email placed.
Step 7: Enable Workflow
Now that all your emails are in place. Click Enable at the top right of the screen. You'll be promoted to confirm that you'd like to enable your welcome series.
That's it. You're done! Congrats on creating your win-back series with SmartrMail 🎉