Conditional Splits split your automation in two distinct paths based on whether or not a subscriber is in a segment configured in the Conditional Split.
It's a useful way to tailor your email content based on a subscribers actions or data so you can send them the right message based on their customer journey.
For example you could add a split in your Welcome Series based on whether or not your email subscriber is a customer. You may want to incentivize non-customers to become first time buyers, while getting new customers to engage with your brand on socials.
Adding a Conditional Split
To add a split to your Automation, drag in into the position you'd like.
Configuring a Conditional Split
Currently this is whether or not a subscriber is in a segment, however more split types will be added in the future.
- Split your automation by whether or not your subscriber is in a specific segment
- Split your automation by whether or not your subscriber has placed an order (coming soon)
- Split your automation by whether or not your subscriber has opened an email (coming soon)
To configure a split, simply choose an existing segment or create a new one at the bottom of the dropdown list. After you create a segment you'll be redirected back to your Automation.
Conditional splits will evaluate whether a subscriber is in a segment based on the available data at the time. Segments attached to conditional splits update every hour.