Time Delays are used within Automations to schedule your emails and other actions. For example, if you put a time delay set at 7 days between 2 email actions, the emails will send 7 days apart.
Adding a Time Delay
Time delays add a delay between actions in your automation. To add a Time Delay, drag it into your automation
From there set the time you'd like to delay the next action until.
Configuration options include:
Days are calculated as a full 24-hour period from when your subscriber reaches the Time Delay.
Time Delays and Conditional Splits
Time Delays placed immediately before conditional splits will fully pass before the conditions in your Conditional Split are evaluated.
We recommend you setup Time Delays and Conditional Splits in this configuration. If you place your Time Delay immediately after a Conditional Split, it's possible that the rules your split was configured to, no longer apply to the subscriber.