Brand kits on SmartrMail give you a place to set up consistent brand styling so we can tailor some of our popular templates to match your website. When you install the app we'll run some magic in the background ourselves to do this, but you might want to tweak the result.

Here's a full video walkthrough:

To get started, first go to the Brandkit page. You can access the BrandKit page on the left-hand side.

On the Main bran kit page, you will find that customizing your kit is broken down into three different tabs: Header, Body, and Footer.

When editing your kit, it's best to work through each of these tabs one by one.

Designing the Header Section of Your Brand Kit

The video below goes through the process of designing the header section of your style. You can also read the instructions beneath if you'd like.

View in browser

You can also add a view in browser link to the top of all your emails by switching the switch to on by clicking on it. View in browser link can be adjusted by adding the font, Background and alignment.

Adding this link allows your subscribers to view your email as a webpage in their web browser. This can be helpful if they're having trouble viewing your email in their inbox.

If you decide to add one, you will also be presented with options to customize the link's appearance.

Adding Your Logo

The first option is to include an image of your logo in your style's header. You can do this by clicking on the 'Choose file' button and selecting the image of the logo you'd like to use.

SmartrMail retains your logo's image resolution but resizes images to approximately 600px wide. For best results, upload a 600px width logo.

The following file formats are also supported: PNG, JPG, GIF.

Click the Choose file button
Upload a supported image file (.png, .jpg, .gif)

Logo Background Color

To access more options, just click on the downward arrow in the logo box.

If you want, you can customize the background around where your logo appears. You can do this by choosing a solid colour, or you can upload your own image.

Note that your logo leads to your store's main page by default. If you prefer to send it to a different page, change the URL in the link field

Adding Header Links

Header Links provide a useful pathway for your subscribers to browse certain sections of your site. You can add up to 6 header links in all your emails across SmartrMail.

To add your first link, click on the blue 'Add Link' button. Additional options for the link's font, size, and colour will then appear. You can continue to add the link by scrolling down to the empty text fields where you can add the link text and URL.

'Text' refers to the text of the link that will appear in your email (for example, 'T-Shirts'). 'URL' refers to the destination that the link will send people (for example, 'www.mystore.com/tshirts').

You can customize the appearance of these links by adjusting the following settings:

You can then add up to an additional 5 links to your header.

If after adding all your links you want to change or rearrange any, you can do so pencil and arrow icons respectively. You can also remove a link by clicking on the cross.

Adding a Custom HTML Header

If you have a custom HTML header you'd like to use, you can add it by clicking to turn on the toggle

NOTE: Adding your own custom HTML header will completely remove the default header and all the styling options you've added to it.

The Body Section

You can customize the body and button sections of your Kit. You can also read the instructions beneath if you'd like.

The settings under the Body tab allow you to customize the design of the text in the body of your emails.

Background

BG Color lets you change the background color of your email body from the default white.
Divider Lines Color lets you change the divider lines color of your email body from the default white.

Text

Title Font allows you to change the font of the title text in your body.
Title Font Color allows you to customize the color of your title text.
Title Font Size refers to the size on your titles within the body of your emails.
Body Font allows you to change the font of the body text.
Body Font Color lets you change the color of the body text.
Body Line Height adjusts the space between the lines of text in your body.
Link Color lets you change the color of links in your emails.

Buttons

You can customize your buttons under the Buttons tab by adjusting the following settings:

Button Text lets you choose what you want your buttons to say. To have them display the price, you the price merge tag {price}. For example: "${price}".
Button Font lets you change the font of your button text.
Button Font Size adjusts the size of the button text.
Button Text Color adjusts the colour of the button text.
Button Color lets you change the colour of the buttons from the default black.
Button Radius changes how curved the corners of the buttons are.
Button Stoke lets you add an optional outline to your buttons.
Button Stoke Color adjusts the colour of the outline of the color of your button.

Page Background

It gives you the ability to upload an image or add a BG colour to the Background of your Kit

The video below goes through how you can customize the footer section of your style. You can also read the instructions beneath if you'd like.

Adding Social Links

You can add links to your various social networks by clicking on the downwards arrow on the Social Icons box.

If you decide to add links to your social networks, you'll be presented with options to customize their appearance.

BG Color refers to the color behind the social icons
Icon Style refers to the color style of the social icons
Icon Size lets you choose between small and large icon sizes
Icon Space lets you adjust the amount of spacing between icons

Footer Text

You can customize the rest of your footer within the Footer Text box.

If you want, you can customize your footer's background. You can do this by choosing a solid color, or you can upload your own image by clicking on the drop down arrow on the right and uploading an image file.

Text

The 'Text' section lets you customize the message if your email's footer.

While you can add your own message here, in accordance with CAN-SPAM law and SmartrMail's Terms of Use, you must include a physical company address in your store's emails.

You can further customize your email's footer with the following options:

Unsubscribe: Customize the text for the link people click to unsubscribe from your emails. Again, to comply with CAN-SPAM and SmartrMail's Terms of Use, you must include an unsubscribe link.
Preferences: Customize the text for the link people click to adjust their preferences for receiving emails from you.
Font lets you change the font of the text in your footer.
Font Color lets you change the color of the text in your footer.
Font Size adjusts the size of the text in your footer.
Footer Align changes the alignment of the text in your footer. Note that any social links you've added will always be center aligned.
Line Height adjusts the spacing between the lines of text in your footer.
Logo gives the option of removing SmartrMail's branding from your email footer.

Adding a Custom HTML Footer

If you have a custom HTML footer you'd like to use, you can add it by clicking on the drop down arrow where it says 'Upload your own custom HTML'.

NOTE: Adding your own custom HTML header will completely remove the default footer and all the styling options you've added to it.

Creating Multiple Brand kits

Once you've finished setting up your first kit, you have the option of creating additional styles. This can be useful if you want to use different branding for different email lists or types of emails.

To create an additional brand kit, click on the ''New Brand kit'' button.