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If you're building an email with custom HTML, you will need to add your physical address and unsubscribe options manually.

To do so, add the following into your code:

Unsubscribe Link: <a href="*|UNSUB|*">Unsubscribe</a>

Physical Address: *|HTML:LIST_ADDRESS_HTML|*

Company Name: *|LIST:COMPANY|*

You can also include a link to allow your subscribers to manage their preferences by adding the following code:

Preferences Link: <a href="*|UPDATE_PROFILE|*">Preferences</a>

Basic HTML Footer

And will look like this in the email.

Basic HTML Email

Include the same code at the bottom of your HTML email

Other merging tags

As yet, the only other merging tag available in Custom HTML is your subscribers' name.
Subscribers' name: *|NAME|*

Subscribers' email address: *|EMAIL|*

Open in browser tag: *|ARCHIVE|*

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